Lively Client Retention

There is a particular art to client retention and growing one’s book, and it is not strictly defined by one’s technical capabilities. In fact, it is the culture of one’s chair and of one’s personal image that keeps existing clients and garners new ones.

To be successful in this business, it is important to take time and truly examine your own personal image, technical abilities, cultural exposure, and the type of clients you wish to attract. Knowing yourself and knowing what you want is the golden key to building your client roster.

Location, Location, Location

Hair is one of the most prominent ways that we express our views and personal style.

Age-old and over heard: it sure is, but it is truer than gold. Pick your location based on your approach and interpretation of beauty and style. Hair is one of the most prominent ways that we express our views and personal style. Our hair says more about us in the first ten seconds of meeting someone, than most billboards ever could. Understanding this, and understanding your own personal style will determine where you should set up shop.

If you have a radical style and an approach to personal style that is on the cutting-edge of culture, then renting a chair on Park Avenue probably is not going to net you the clients you wish to serve. Define your style, and then research locations that most appropriately fit your ideal client.

Understanding Your Clients

Getting to know your clientele is the most difficult obstacle for any beauty professional, and in this business, we need to surmise a lot about our clients within seconds of meeting them. Much of the time, the first impression is the only impression—even if you give them the perfect cut and color.

Are You Ready?

Every client has different needs on differing levels of their business, we will work with you to seek out the areas of your business that need priming, and address them accordingly. Lively En Mode is dedicated to making your business, no matter how big or small, the most successful it can be.

If you are ready to take your chair to the next level, email Consult@LivelyEnMode.com.
Please include your name and phone number so that we may contact you.