Building A Salon
Building a business around a salon versus a chair, takes a very different approach and requires the ability to bridge the gap between being a salon proprietor and a stylist. One’s salon is not solely defined by the talent it employs, but also by the culture that defines its environment.
No matter how many of your employees leave your salon, it is your culture and the experience it provides to your clients that will keep your roster intact.
Getting To Know Your Talent
It is supremely important to know your talent and their perspective on life, style, and their craft. There must be a consistent set of skills, style, and attitude throughout all of your employees. If you run a high-end boutique, it would not reflect well on the boutique if you hired a stylist that juxtaposed your salon’s reputation. It creates confusion with your clients, and it also places a schism between you, your staff and their clients. Knowing your talent allows you, by proxy, to know their clients, and it will allow for a smooth channel of communication between all parties.
A complaining client is the best client. As paradoxical as it may sound, a complaint is a key indicator to you, the salon owner, that the clients who frequent the salon are attached to the salon’s experience, however, received a one-off err. A client that does not complain, or voice any degree of opinion is less likely to become a steady client. By choosing to voice their opinion, they are subconsciously giving the salon a second chance, and creating a continuing dialogue with you, your staff, and your salon’s brand. This provides you with the opportunity to continuously refine your salon.
Are You Ready?
Every client has different needs on differing levels of their business, we will work with you to seek out the areas of your business that need priming, and address them accordingly. Lively En Mode is dedicated to making your business, no matter how big or small, the most successful it can be.
If you are ready to take your chair to the next level email Consult@LivelyEnMode.com.
Please include your name and phone number so that we may contact you.
Please include your name and phone number so that we may contact you, we will be in touch soon for a consultation.
- 13 Dec 2012Brain Pickings: Do Not Despise Your Inner World: Advice on a Full Life from Philosopher Martha NussbaumDo Not Despise Your Inner World: Advice on a Full Life from Philosopher Martha Nussbaum by Maria Pop...
- 28 Sep 2012Before There Were RollersWhen hairdressing was a fine art Do you ever marvel at the hair of old movies and wonder how the hai...
- 28 Sep 2012Less is MoreProfit is what is left in our pockets after we have met all our expenses. It makes sense to spend mo...
- 29 Aug 2012Groupons: NO! NO! NO!Not All Discounts are Given Equally Why? Why would we, as a profession, discount our services, which...